Internal Links are hyperlinks that point at the same domain as the domain that the link exists on. An internal link is one that points to another web page on the same website.

Internal Links are most useful for establishing site architecture and spreading link juice across other pages in your website. For this reason, this section is about building an SEO friendly site architecture with internal links.

Below is a sample SEO friendly site architecture;

SEO Friendly site architecture

Importance of Internal links

Internal links are important because they can be targeted, from within relevant text, to relevant pages within your website, making the home page or any other page stronger and more valid.

Using internal links as part of your SEO campaign will help you improve the rankings of the other pages in your website as well as provide quality relevant backlinks to your sub pages.

There are other SEO technique that will make a difference to your SEO campaign, but when integrated with well written text copy, good site architecture, and of course a great external linking strategy, you will find your listings higher compare to other websites.