Sunday, September 29, 2013
What are your thoughts on Google's recent 100% not provided move?
Last week Google moves to secure search as a default for everyone, making website owners and webmasters unable to see search term information previously offered through the keyword referrer system.
According to Danny Sullivan of Marketing Land the change makes it very likely that in the near future, publishers will receive no search term data sent to them directly through the decades-old and industry-standard “referrer” system. The withholding of this data means terms flagged as “Not Provided” within Google Analytics already should have spiked for many sites and has nothing preventing it from reaching 100%.
Terms can still be viewed within Google Webmaster Center, but only the top 2,000 terms per day and only going back for 90 days.
As before, clicks on advertising links remain unsecure and open to potential eavesdropping, and advertisers continue to receive the terms directly through the referral system.
What are your thoughts on Google's recent 100% not provided move?
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great
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