Photos are very important, Google+ is built for sharing images, so take advantage of it. They also enable to create a profile banner.
2- Add recommended links:
Under the ‘About’ tab of your Google+ page, you have the option to add recommended links in the right side bar. Add links to important blog, articles and lead generation offers to drive more traffic and leads for your business.
3- Promote Your Google+ page on Your Blog and website:
To get real business value from Google+, you have to have a community of people there to consume and engage with your content. In order to get people to add your Google+ page to their circles, you need to promote the page in places where you are already attracting visitors, such as your homepage, blog side bar, or other social media accounts. Cross-promotion is key to building a strong Google+ community.
4- Encourage people to share Your posts:
Sharing on Google+ is a catalyst for increasing the virality of your content. When you post a message, photo, or link on Google+, be sure to ask your subscribers to share your content with the people in their circles. This is similar to asking people to “please retweet” on Twitter.
5- Analyze Traffic and Leads from Google:
You can do this by looking at referral traffic from plus.Google.com to your website, or if you are a HubSpot customer, HubSpot will segment all traffic, leads, and customers from Google+ for you as part of our marketing analytics.
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